Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers thepsychological impact of being a hyper-connected consumer and the generational gaps in social mediacommunication. Using academic research alongside her 25 years of fashion marketing experience tooffer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting andhow to use data to shape a brand's online presence.With practical and critical thinking activities to hone your skills into professional practice, this is theultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media